NATURETTY Clean Standard
Why do we believe that we will change your shopping habits forever?
Because by introducing 100% natural products on a daily basis, you will notice significant changes in your well-being in the long term.
We are aware of how difficult it is to find understandable, high-quality and true information about natural products and their composition, so we created Naturetty together with experts.
The "Naturetty Clean product standard" prohibits a total of around 2300 different ingredients. We can mention some of the ingredients that you will not find here: parabens, phthalates, resorcinol, PEG, ethanolamines, BHT and BHA, Sodium laureth sulfate, synthetic fragrances, PFAS, petrochemical products, heavy metal compounds, etc.
Clean Standard values
100% natural products
Honesty
Human being
Nature
1. Product ingredients
Some companies use similar terms to describe products that are free of certain ingredients, such as parabens, sulfates, or phthalates.
Pure products that deliver real results are free of ingredients that can be harmful to health, such as hormone disruption, cancer, and skin irritations.(1,3)
Preference is given to manufacturers that use ingredients in their products that are biologically indicated, do not persist in the environment, do not contain GMOs, do not use pesticides in production, ethically obtained, cruelty-free. (1,2)
We find it hard to believe, but many companies still continue to include such ingredients in their products, which is actually a common practice and completely legal.
As a preliminary, we can say that the FDA has banned 11 cosmetic ingredients, while the EU has banned more than 1,300 ingredients. Companies in the US face less stringent regulations than companies in the EU, so US companies continue to make products that people use every day with potentially harmful ingredients that can cause … (1,2,4)
We research all the ingredients in all our products. If we suspect that an ingredient could have a negative effect or risk to health, we include it in our "Dirty list", because there are many better alternatives that are just as effective, but safe for health and the environment. Our approach is proactive. A forward-thinking awareness of our health and the health of our planet – is focused on choosing cleaner products. (1,2,4)
We regularly review the "Dirty list" to add new ingredients, as new ingredients are invented and research is done on existing ones, where it is proven that they can harm you or nature in any way. (1,3,4)
2. Honesty
Preference is given to manufacturers that use ingredients in their products that are biologically indicated, do not persist in the environment, do not contain GMOs, do not use pesticides in production, ethically obtained, cruelty-free. (1,2)
As a preliminary, we can say that the FDA has banned 11 cosmetic ingredients, while the EU has banned more than 1,300 ingredients. Companies in the US face less stringent regulations than companies in the EU, so US companies continue to make products that people use every day with potentially harmful ingredients that can cause…
(2,4) We research all ingredients for all our products. If we suspect that an ingredient could have a negative effect or risk to health, we include it in our "Dirty list", because there are many better alternatives that are just as effective, but safe for health and the environment. Our approach is proactive. A forward-thinking awareness of our health and the health of our planet – is focused on choosing cleaner products. (2,4)
We follow scientific research and what is still happening. The science can be murky, but we avoid ingredients that we think are even a little bit suspect in order to give people the best. Do you want your 'product name' (this ingredient). Let me guess - definitely not. That's why you won't find it in our products. (2,3)
Are cleaner products more expensive to produce? Yes! Or less efficient? No! Is it worth it? Yes! "Naturetty Clean product standard" does not accept any compromises. Our ultimate goal? To make this world cleaner and people healthier. Let our children have a better world than we came here. (2,3,4)''Naturetty Clean product standard'' gives people a sense of security when shopping, that the work has been done for them and there is no need to worry. (2,3)
3. Human
Never compromise health to achieve the desired result. These are products made without ingredients that have been proven not to harm human health in the long term.
Pure products that deliver real results are free of ingredients that can be harmful to health, such as hormone disruption, cancer, and skin irritations.(1,3)
Many components have been replaced with cheaper ones so companies can save money. People, however, are looking for and are ready to buy high-quality, effective and, above all, harmless products. Therefore, there is little justification for traditional companies to produce products with potentially harmful ingredients.
We follow scientific research and what is still happening. The science can be murky, but we avoid ingredients that we think are even a little bit suspect in order to give people the best. Do you want your 'product name' (this ingredient). Let me guess - definitely not. That's why you won't find it in our products. (2,3)
Are cleaner products more expensive to produce? Yes! Or less efficient? No! Is it worth it? Yes! "Naturetty Clean product standard" does not accept any compromises. Our ultimate goal? To make this world cleaner and people healthier. Let our children have a better world than we came here. (2,3,4)
We regularly review the "Dirty list" to add new ingredients, as new ingredients are invented and research is done on existing ones, where it is proven that they can harm you or nature in any way. (1,3,4)
"Naturetty Clean product standard" gives people a sense of security when shopping, that the work has been done for them and there is no need to worry. (2,3)
4. Nature
It is important for us to take care of the common environment.
We can tell you for a start that 11 cosmetic ingredients are prohibited by the FDA, while more than 1300 ingredients are prohibited in the EU. Companies in the US face less stringent regulations than companies in the EU, so US companies continue to make products that people use every day with potentially harmful ingredients that can cause … (1,2,4)
We research every ingredient in all of our products. If we suspect that an ingredient could have a negative effect or risk to health, we include it in our "Dirty list", because there are many better alternatives that are just as effective, but safe for health and the environment. Our approach is proactive. A forward-thinking awareness of our health and the health of our planet – is focused on choosing cleaner products. (1,2,4)
Is it more expensive to make cleaner products? Yes! Or less efficient? No! Is it worth it? Yes! "Naturetty Clean product standard" does not accept any compromises. Our ultimate goal? To make this world cleaner and people healthier. Let our children have a better world than we came here. (2,3,4)
We regularly revise the "Dirty list" to add new ingredients, as new ingredients are invented and research is carried out on existing ones, where it is proven that they can harm you or nature in any way. (1,3,4)
We believe that true beauty comes from a healthy body and mind. We want to encourage and educate people about a natural lifestyle by choosing living, clean, natural and healthy products.
We want to encourage and educate people about a natural lifestyle by choosing living, clean, natural and healthy products.
